How Kidd Aitken benefited from our work as a leading SEO content marketing agency

Read how Kidd Aitken benefited from our expertise as a SEO content marketing agency. Our expert team blends SEO and content marketing strategies to boost your online presence.

The brief 

Following a rebrand and a stylish new website for Kidd Aitken, the world’s largest team of legal directory and award consultants, our agency brief was SEO content marketing.The objective was to increase website traffic by 20%.

The target audience to increase website traffic was unique new visitors, engaging them on the website and converting visits to enquiries. We needed to keep them returning to Kidd Aitken’s website with interesting, relevant, and fully SEO optimised content.  


The solution 

As part of our comprehensive integrated marketing communications campaign, which has been recognised with multiple awards , our SEO strategy honed in on crafting top-notch content. From the outset, we designed and constructed Kidd Aitken’s website with optimisation in mind, both in terms of content and design. 

During the SEO strategy phase, we conducted in-depth keyword research and competitor analysis. This thorough process allowed us to target core keywords with meticulously optimised on-page content. We also embarked on creating and developing a robust library of continuously updated content themes and topics.

The results

The ongoing integrated project has achieved remarkable success, smashing our initial goals. Kidd Aitken has outranked competitors and high-authority websites for crucial key search terms.

From 1 August 2021 – 31 July 2022 the results were exceptional:

·       40.78% increase in overall website traffic

·       24.65% increase in organic search

·       1011.96% increase in referrals

In terms of content review, some of the highest performing pages on the Kidd Aitken website, aside from the home and team pages, include foundational pieces of SEO content:

·       “What is a legal directory?” featured on the coveted Google Snippet

·       “Your Guide to Chambers and Partners Submissions”

·       Landing page for “Best Practice Guide to Chambers and Partners”

·       Landing page for “Are Legal Directories Worth the Investment?”


At Transform Digital, we are not just an SEO content agency. We are your trusted partner in achieving exceptional results in digital marketing.  

“A key target for us was to increase our market visibility so that ours was the first name people thought of. Transform took that burden. They generate the ideas on a daily basis. A lot of the time all they ask for is sign-off. It’s made our lives all the more easier. We’ve seen incredible results. The figures are just remarkable.” 
Jacob Aitken, Co-founder & Director of Kidd Aitken Legal Marketing